The coronavirus pandemic has dramatically shifted the way we do business. Especially for those in marketing and public relations for credit unions. Many of the traditional ways of reaching our members had to be sidelined as the pandemic forced closures, shifts in how we do business and how we provide services to our members and potential members.But marketers are savvy and if there’s one common quality that all good marketers have, it’s the ability to pivot and refocus efforts to adapt to fluid situations. No more is this true than now.In the Mountain West region (Arizona, Colorado and Wyoming), and across the nation, marketing professionals immediately began looking for ways to help members, their communities and their internal staffs. To get a better idea of what worked and what things will likely become part of standard operations going forward, we conducted an informal survey of our truly stellar marketing leaders in the region. What we heard was a common theme that members needed sympathy for the immediate financial hardship they were facing. Not only did they need sympathy, but they also needed solutions fast. Last, they needed to receive information from their credit union through as many accessible channels as possible. Proactive communication to tell members what options they had became a lifeline for those struggling to make sense of the ever-changing and challenging hardship.As state and local economies began to see the immediate impacts of the pandemic and the personal financial hardships as a result, credit unions immediately incorporated flexible programs to assist members including:Loan deferment solutions for Auto, Credit Card, Home Equity and Personal LoansShort-term, Emergency Relief Loan ProgramsIncreased debit/ATM card limits for expedited access to fundsMortgage payment deferments and assistanceFee refunds – waived fees and penalties on many productsDebt restructuring to help lower payment, support reduced income, avoid the loss of assets, and help reduce stressParticipation in the Paycheck Protection Program, allowing for small businesses to receive immediate assistance through a forgivable loan programCommunity Outreach – finding unique ways to help in individual communities such as food drives, gift card giveaways, online contests, donations and volunteeringWith lobbies closed and access limited, marketers began to rely more significantly on digital marketing including their websites, social media, email blasts, and text alerts. While these tools have become increasingly popular over the years, they were now vital to member communications. Some credit unions even engaged in very traditional activities like calling individual members, especially seniors, to help them adapt to using services like online and mobile banking. With lobbies closed, helping members utilize these services was essential.While we are far from being completely through the pandemic, marketing teams have adapted and have somewhat settled into what we all call the “new normal.” Digital ads, online content, newsletters, customizing COVID-related content produced by leagues and CUNA, graphics and other materials have helped marketers communicate through the crisis. These months have also proven that especially in a crisis, investing in marketing is a necessary and critical operational priority for all businesses, especially credit unions. ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Patti Hazlett As Director of Corporate Communications for the Mountain West Credit Union Association, Patti oversees all aspects of public affairs and communications for the Association and member credit unions. She is … Web: https://mwcua.com Details
Wellington Police notes: Friday, Feb. 19 to Sunday, Feb. 21, 2016: Friday, February 19,Â 2016â€¢3:33 a.m. Michael L. Sims, 64, Wellington was arrested, charged and confined with discharging a firearm within the city of Wellington limits.â€¢7:10 a.m. Officers took a report of found bicycle in the 300 block S. Washington, Wellington.â€¢9:20 a.m. Officers investigated a battery in the 200 block N. B, Wellington by known suspect. He was detained and released.â€¢11:38 a.m. Jonathon M Hensley, 24, Wellington was issued a notice to appear for speeding 62 mph in a 40 mph zone.â€¢12:27 p.m. Officers took a report of a child in need of care in the 900Â block E. Lincoln, Wellington.â€¢1:42 p.m. Officers minor in possession of alcoholic liquor and interference with law enforcement in the 1500Â block E. 16th, Wellington.â€¢2:19 p.m. Jesus Duran, 20, Arkansas City, Kans. was arrested, charged and bonded with minor in possession of alcoholic liquor and interference with law enforcement officers.â€¢4:55 p.m. Officers conducted a courtesy motor vehicle accident report in the 1400Â block E. 16th, Wellington involving vehicles operated by Tommy L D Farley, 23, Wellington and Gerald T. Ybarra, 63, Wichita.â€¢5:29 p.m. Officers investigated operating a motor vehicle without a valid license and no proof of insurance in the 1400Â block E. 16th, Wellington.â€¢5:40 p.m. Horacio Gutierrez-Villegas, 47, Tulsa, Okla. was issued a notice to appear for operating a motor vehicle without a valid driversâ€™ license and no proof of insurance.â€¢9 p.m. Officers investigated restricted driving permits in the 300 block N. Olive, Wellington.â€¢9 p.m. Juvenile female, 14, Wellington was issued a notice to appear for driversâ€™ license violation.â€¢9:06 p.m. Officers investigated burglary and criminal damage to property in the 1200 Highland Court, Wellington.â€¢9:48 p.m. Officers took a report of a disturbance in the 1800Â block E. 16th, Wellington.Saturday, February 20, 2016â€¢12:58 a.m. Officers investigated a theft of known suspect in the 1000 block W. 8th, Wellington.â€¢1:17 a.m. Kelsey J. Garmon, 23, Wellington was arrested, charged and bonded with theft.â€¢10:42 a.m. Jayden S. Kniffen-McDonald, 18, Bentley, Kans, was issued a notice to appear for speeding 54 mph in a 40 mph zone.â€¢11:01 a.m. Gina R. Morgan, 29, Wellington was issued a notice to appear for speeding 55 mph in a 40 mph zone.â€¢11:08 a.m. Officers investigated a theft of medication and jewelry in the 700 block N. B, Wellington.â€¢2:42 p.m. Officers assisted an outside agency in the 1600Â block W. 8th, Wellington. The vehicle was recovered.â€¢5:20 p.m. Channing C. May, 23, Adrian, Texas was issued a notice to appear for disobeyed traffic signal.â€¢7:50 p.m. Non-Injury accident in the 1000 block N. Washington, Wellington involving a vehicle operated by Philip D. Hennig, 66, Wellington.Sunday, February 21, 2016â€¢2 a.m. Daniel R. Thompson Jr., 44, Wellington was issued a notice to appear for defective taillight.â€¢5:42 a.m. Officers took a report of a mental subject in the 1300 block N. A, Wellington.â€¢11:30 a.m. Non-Injury, hit and run accident in the 2000 block E. 16th, Wellington involving a vehicle operated by Daniel T. Moore, 36, Mannford, Okla. and a parked and unoccupied vehicle owned by Dakota A. Davis, Caldwell.â€¢12:05 p.m. Officers investigated duty of a known driver to report an accident in the 2000 E. 16th, Wellington.â€¢3 p.m. Officers took a report of a mental subject in the 2000Â block E. 16th, Wellington.â€¢4:10 p.m. Officers investigated a theft of a known suspect in the 2000Â block E. 16th, Wellington.â€¢4:10 p.m. Officers investigated a theft of a known suspect in the 2000 block E. 16th, Wellington.â€¢4:59 p.m. Daniel T. Moore, 36, Mannford, Okla. was arrested, charged and confined with theft.