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Articles from November 2020

Hilton, Scotts Miracle-Gro, Wendy’s & more

November 20, 2020

first_imgStocks making the biggest moves in the premarket: Hilton, Scotts Miracle-Gro, Wendy’s & more logoSearch quotes, news & videoslast_img

Zuckerberg: Excited That WhatsApp Has Been Approved to Launch Payments in India

November 20, 2020

first_imgFacebook CEO Mark Zuckerberg said he was excited that WhatsApp has received approval to roll out its payments service in India. The Facebook-owned messaging service will soon roll out its payments service in the country starting with two crore users, the country’s flagship payments processor said on Thursday, giving WhatsApp an entry into a crowded digital payments space. WhatsApp, which has over 40 crore users in India, its biggest market, will compete with Alphabet’s Google Pay, Softbank- and Alibaba-backed Paytm and Walmart’s PhonePe.“I am excited today that WhatsApp has been approved to launch payments across India. Now you can send money to your friends and family through WhatsApp as easily as sending a message. There’s no fee, and it’s supported by more than 140 banks. And because it’s WhatsApp, it’s secure and private too.” Zuckerberg said in a video statement. “We’ve been working on this with the National Payments Corporation of India (NPCI), who oversee everything to make sure it’s secure and reliable. And we’ve built it using India’s Unified Payments Interface, which makes it easy for anyone to instantly accept payments across different apps – and for companies to provide people with great services.”- Advertisement – Set up in 2008, the NPCI is a not-for-profit company which counts over 50 banks as its shareholders, including the State Bank of India, Citibank, and HSBC.Online transactions, lending, and e-wallet services have been growing rapidly in India, led by a government push to make the country’s cash-loving merchants and consumers adopt digital payments.UPI processed over 180 crore transactions in September, up from over 160 crores the previous month, according to data on the NPCI website.- Advertisement – The Menlo Park, California-based firm had for long been trying to comply with Indian regulations, including data storage norms that require all payments-related data to be stored locally.Announcing the new service in a blog post, WhatsApp said that users must have a bank account and debit card in India to use the feature. The messaging service has teamed up with Axis Bank, HDFC Bank, ICICI Bank, Jio Payments Bank, and State Bank of India to facilitate the new feature. The payment system enables transactions with over 160 supported banks.“WhatsApp can expand its Unified Payments Interface (UPI) user base in a graded manner starting with a maximum registered user base of 20 million,” the National Payments Corporation of India (NPCI) said in a statement.- Advertisement – © Thomson Reuters 2020Are iPhone 12 mini, HomePod mini the Perfect Apple Devices for India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below. – Advertisement –last_img read more

iPhone 12 Pro Review | NDTV Gadgets 360

November 20, 2020

first_imgVideos shot in Dolby Vision look amazing on the iPhone 12 Pro’s display. It’s not just about having a brighter picture, but due to the wider 10-bit colour gamut, colours look richer and you get a better sense of the intensity of light in bright scenes while still having perfect blacks in the shadows and darker areas — much like how your eyes would see the world. Most HDR movies and TV shows we consume have to go through a rigorous mastering process on equipment that would typically cost lakhs of Rupees. The fact that you can now shoot similar-looking content with your smartphone is incredible. The best part is that the iPhone 12 Pro can shoot Dolby Vision videos with all its cameras.There’s a small catch though, when it comes to sharing such videos. The iPhone 12 Pro is said to use a newer version of Dolby Vision called Profile 8.4 which is based on the HLG or Hybrid Log Gamma HDR standard. The problem is, most social platforms and services don’t support this new format yet, which makes uploading or sharing your Dolby Vision video the way it’s intended to be viewed, quite tricky. YouTube will render an HDR version of the video you capture, provided you upload it through a browser like Safari and not the YouTube app.Sending an HDR video shot with an iPhone 12 Pro via AirDrop or iMessage is currently the best way of ensuring that it will look as intended. Sharing via WhatsApp or Telegram degrades the quality heavily, at the moment. Apple’s iMovie and Clips apps will let you edit and export your videos without HDR if needed, but that’s a bunch of extra hoops you have to jump through. It’s a temporary setback, but I do think most of the popular social platforms and services will add support for Apple’s HDR implementation sooner, rather than later.Video shot during the day with all three rear cameras is excellent. Colours look natural, there’s plenty of detail, and stabilisation works very well even if you switch sensors mid-recording. Video recorded in low light continues to impress, although in very dark scenes, footage can look a bit noisy if you move about. The ultra-wide-angle camera produces noticeably weaker details in low light for video.The iPhone 12 Pro uses 12-megapixel sensors for all its cameras, just like on the iPhone 11 Pro, but with some changes. The main rear camera now has a wider f/1.6 (vs f/1.8 on the 11 Pro) aperture. All cameras now support Night Mode and Deep Fusion, which is great to see. The telephoto camera can still only zoom up to 2x optically, but it is stabilised. The iPhone 12 Pro can also take Night mode Portrait shots, which again is a welcome addition.iPhone 12 Pro main camera sample (tap to see larger image)iPhone 12 Pro ultra-wide camera sample (tap to see larger image)iPhone 12 Pro close-up camera sample (tap to see larger image)iPhone 12 Pro telephoto Portrait camera sample (tap to see larger image) The iPhone 12 Pro really shines when it comes to low-light ultra-wide shots, which are miles ahead of what the iPhone 11 Pro can produce. Details are still a bit lacking when compared to samples from the Galaxy S20+’s ultra-wide camera, but this could very well change in the next generation. The telephoto camera on the iPhone 12 Pro isn’t used much in low-light as the phone simply digitally zooms in using the main camera.Low light is also where the iPhone 12 Pro’s LiDAR scanner kicks in to assist with autofocus. The difference is noticeable when shooting close-up subjects, as the phone is able to detect objects much better in extremely dim lighting. When compared to the iPhone 11 Pro, the results are quite impressive.Portrait shots are another area in which the iPhone 12 Pro excels. You can shoot using the telephoto or main camera, depending on the perspective you’re going for. Low-light portraits look great too thanks to Night mode.iPhone 12 Pro Night Portrait camera sample (tap to see larger image) The iPhone 12 Pro costs quite a bit more in India than in other regions including the US. The iPhone 12 Pro starts with a 128GB variant which is priced at Rs. 1,19,900. The 256GB storage variant will cost you Rs. 1,29,900, and the top-end 512GB variant will cost you Rs. 1,49,990 (which is the one I have). That’s a pretty steep price for any smartphone, and keep in mind, the iPhone 12 Pro Max is even more expensive. This is before you even add things like AppleCare+ and accessories. The iPhone 12 Pro is available in four colours, of which the Pacific Blue shade is new, and is my favourite so far.iPhone 12 Pro design and displayApart from the new colour, the iPhone 12 Pro has a flattened stainless steel frame, versus the rounded sides of every model since the iPhone X. It’s a big change but not something we haven’t seen before. Apple first used a flat frame for the iPhone 4 and stuck with it all the way to the iPhone 5s, before switching to rounded sides. Love it or hate it, you’ll have to get used to this design for at least the next few iPhone generations.iphone 12 pro first impressions flat side ss– Advertisement – After two weeks of usage, I’ve grown accustomed to the iPhone 12 Pro. It’s comfortable to hold and a tad easier to grip than the iPhone 11 Pro, in my opinion. However, it’s nearly impossible to keep the glossy frame smudge-free. While stainless steel should be a lot more durable than the aluminium frame used for the regular iPhone 12, the same cannot be said about the paint job. After an accidental fall from just a couple of feet onto a metal railing, my iPhone 12 Pro has a permanent battle scar on its chin. The finish is clearly not as resilient as the metal frame itself.- Advertisement – Most of the ports and buttons are placed the same as on the iPhone 11 Pro. The buttons have good feedback and are flat. The SIM card tray has been moved to the left side of the phone. The iPhone 12 Pro only supports a single physical Nano-SIM, but an eSIM option is present. The models sold in India lack the little cutout on the right side of the frame for the millimetre wave (mmWave) 5G antennas that you can see on the versions sold in the US. More on 5G in a bit.The display on the iPhone 12 Pro is larger than the one on the iPhone 11 Pro. It measures 6.1 inches (vs 5.8 inches) and features a new cover glass material that Apple calls Ceramic Shield. This is said to offer up to four times better shatter resistance than the iPhone 11 Pro’s display, but this doesn’t necessarily mean it’s more resilient to scratches. I didn’t notice any hairline scratches on the 12 Pro’s display in the two weeks that I used it.Other than its size and the new glass, the characteristics of the display haven’t changed much. Like the iPhone 11 Pro, the iPhone 12 Pro uses a Super Retina XDR OLED panel with a peak brightness of 1,200nits (800nits typical) and has a 2,000,000:1 contrast ratio. It also supports multiple HDR formats: HDR10, Dolby Vision, and HLG.iphone 12 pro first impressions unlock dsThe iPhone 12 Pro has one of the best displays out there The iPhone 12 Pro is here, and after living with it for a fairly decent amount of time, I think it’s time to answer that one burning question — is it worth it? Apple has made choosing between iPhone models even tougher this year by introducing four new models, all sharing similar specifications and features, but at vastly different prices. In India, especially, the price difference between the iPhone 12 series and the iPhone 12 Pro series is massive – and that’s a whole separate discussion.As a long-time iPhone 11 Pro user, I was curious to see how much Apple has improved in the new iPhone 12 Pro, because I’ll be honest, I wasn’t exactly blown away during its announcement. The new SoC, tweaked cameras, and fresh design were all expected upgrades, and it will take more than that to make someone shell out Rs. 1,19,900 for it, in my opinion. Let’s break it down and see if it makes sense choosing the iPhone 12 Pro over the lower priced iPhone 12.iPhone 12 Pro pricing and variants- Advertisement – In daylight, the iPhone 12 Pro captures excellent-looking shots with plenty of details and rich colours. Autofocus is very quick and dependable on the main rear camera. The ultra-wide camera is equally adept given ample light. The quality of photos taken with the telephoto camera is decent as long as you stick to 2x magnification, as images lose sharpness quickly once you move beyond that. Phones such as the Samsung Galaxy S20+ can easily crush the iPhone 12 Pro when it comes to zoom capabilities.In low light, the iPhone 12 Pro automatically engages Night mode, and depending how steady your hands are, the shutter can stay open for anywhere from one to three seconds. If you use a tripod, you can get an even longer exposure time. With the primary camera, I noticed very little difference between the iPhone 12 Pro and the iPhone 11 Pro. The iPhone 12 Pro produced a mildly brighter image, but details were nearly identical. It does fare much better than the Samsung Galaxy S20+’s Night mode when it comes to preserving the textures of objects.iPhone 12 Pro low-light main camera sample (tap to see larger image)iPhone 12 Pro low-light ultra-wide camera sample (tap to see larger image)iPhone 12 Pro low-light close-up camera sample (tap to see larger image) The slightly larger display on the iPhone 12 Pro (compared to the 11 Pro) makes it a great multimedia playback device. Streamed videos looked great, especially HDR ones. Colours were lively, blacks were deep, and the display got really bright when needed. The stereo speakers sounded really good too. The sound is loud and detailed without any audible distortion even at the highest volume level.I also found myself gaming a lot on the iPhone 12 Pro. Games from Apple Arcade ran smoothly and looked fantastic. However, the 12 Pro gets quite hot very quickly if you’re playing anything graphically intensive. You might not notice this with a cover on, but without it, the metal frame can get very hot. Samurai Jack was the only game in my experience that brought the iPhone 12 Pro to its knees. Just a few minutes in, the framerate would tank badly during battles, making this game almost unplayable. This could be down to just an issue of optimisation for the new SoC, since Oceanhorn 2, a visually superior game, ran just fine.iPhone 12 Pro battery life and MagSafeApple doesn’t advertise the battery capacities of its iPhones, but going by some of the recent teardown findings, the iPhone 12 Pro seems to have a 2,815mAh capacity, which is lower than that of the iPhone 11 Pro. This would be laughable on an Android smartphone in 2020, but on an iPhone, it’s adequate for everyday use. On average, I was able to cross a full day and get a few more hours of use the next day before the battery level dropped below 10 percent. With heavier use, I was still getting close to a full day.For most people, I think this should be satisfactory. These results were on a 4G network, as 5G is still a distant dream in India, and battery life is expected to be lower when connected to 5G networks. Our HD video battery loop test ran just shy of 15 hours, which is good but not the best.iphone 12 pro review charging ssThe iPhone 12 Pro supports Apple’s MagSafe wireless charging ecosystem Charging the iPhone 12 Pro can be a pain if you don’t already own a Type-C power adapter. You can charge it from a computer, but it will be very slow and you’ll need one with a Type-C port. Apple will happily sell you its new 20W Type-C adapter for Rs. 1,900, which is said to charge the 12 Pro’s battery up to 50 percent in half an hour. I had the 18W adapter from the iPhone 11 Pro, and with it, I managed a surprising 58 percent charge in half an hour. The charging speed begins slowing down after this, and after 30 more minutes, the battery had charged to 87 percent. In total, it took about 1 hour, 40 minutes to fully charge the iPhone 12 Pro’s battery.If you want to be hip, you can opt for one of Apple’s new MagSafe chargers. The iPhone 12 Pro and the rest in the series support MagSafe chargers and accessories, which are designed to magnetically latch onto the back of the iPhone (thanks to magnets in the charger and in the phone itself) for optimal contact. I’ve been using Apple’s basic MagSafe charger which costs Rs. 4,500 and is able to deliver up to 15W of wireless charging as long as you also buy Apple’s own adapter. The magnets are quite strong, and the charger stays secure on the back of the iPhone unless you yank it off with force.A few things to note about Apple’s MagSafe charger. Yes, you can use it with any device that supports Qi wireless charging, but it will work slower. It will not charge an Apple Watch, but for this, Apple will happily sell you the MagSafe Duo charging station for Rs. 13,990. MagSafe should work if you use a third-party case on your iPhone 12 Pro, provided it sticks to Apple’s guidelines regarding thickness. You could also buy Apple’s own MagSafe cases, which I happen to have one of, to guarantee compatibility.While MagSafe is a cool way to charge your new iPhone 12 Pro, I would still stick to wired charging, and here’s why. Apple’s MagSafe charger doesn’t have a very long cable so you’ll need to be closely tethered to your wall socket anyway. Second, the charger gets very hot so it’s not exactly comfortable to hold and use the phone while it’s charging. Third, Apple very clearly states that the power delivered to your iPhone via MagSafe will vary depending on temperature and system activity. This means if the charger is too hot or if you’re gaming, an iPhone isn’t going to charge quickly, which is something I noticed.iphone 12 pro first impressions review top ddThe iPhone 12 Pro delivers all-day battery life, which should be enough for most userscenter_img I didn’t have Apple’s 20W adapter, but when connected to a Motorola 27W Type-C adapter, the iPhone 12 Pro began trickle charging after about 60 percent. In fact, the charging got so painfully slow that even after nearly three hours, the iPhone 12 Pro’s battery barely made it to 70 percent. I noticed this behaviour when using Apple’s 18W and 30W Type-C power bricks too.I had slightly better results when charging through a MagSafe case, rather than having the pad directly in contact with the iPhone, but it still slowed down due to the heat produced by the charger. If you have a silicone MagSafe case, the MagSafe charger will leave a faint mark on it but it did fade away after a while, at least during the review period.Overall, I’d wait to see how third-party chargers perform, or whether Apple addresses this heating issue somehow.iPhone 12 Pro camerasOn the surface, it would seem that Apple hasn’t changed the camera setup a whole lot compared to the iPhone 11 Pro. However, the iPhone 12 Pro does boast of some new features, and one in particular could just be a solid enough reason to get the 12 Pro. I am of course talking about the iPhone 12 Pro’s ability to record Dolby Vision HDR video, which in my opinion, is a game-changer.There’s a toggle in the camera app’s settings that lets you enable or disable this feature. When enabled, the iPhone 12 Pro lets you record up to 4K 60fps video in Dolby Vision HDR. This HDR format is becoming increasingly common even for budget TVs, and many streaming services now use it. Most of the Apple original shows on Apple TV+ support Dolby Vision already. iPhones have long supported HDR playback, and the recent iOS 14.1 update even enabled 10-bit HDR playback support on the iPhone 8 and some older models.iphone 12 pro review cameras ssDolby Vision HDR recording is easily the biggest draw for Apple’s iPhone 12 series There’s one more feature that will be coming to the iPhone 12 Pro series later, called Apple ProRAW. Just like Deep Fusion, this is said to be natively enabled in the camera app. Unlike most Android phones, which make you use a different mode to shoot in RAW, Apple ProRAW on the iPhone 12 Pro will capture a regular photo along with a lot of extra information similar to a RAW file. This, in theory, should give you much more flexibility when editing photos without having to deal with different file formats. Apple says you’ll be able to edit photos leveraging this information directly in the Photos app and other supported editing apps.Verdict: Should you upgrade to the iPhone 12 Pro?We’ve covered a lot in this review, and if you’ve made it this far, then it’s clear that even though the iPhone 12 Pro doesn’t seem like a big upgrade on paper compared to the iPhone 11 Pro, there are many little changes that make for a better overall experience. Does this mean you should go ahead and upgrade? Well, not really.Most of the meaningful upgrades such as the new Ceramic Shield material, larger display, better IP rating, new SoC, MagSafe charging, and Dolby Vision recording — are available on the iPhone 12 too, which costs way less. The iPhone 12 does have some differences such as a lower typical brightness and it can only shoot up to 4K 30fps with Dolby Vision. We’re in the middle of reviewing that too, but I think it’s safe to say that the standard iPhone 12 offers far better value for money than the iPhone 12 Pro, looking at their respective launch prices in India.The only real ‘Pro’ features exclusive to Apple’s more premium series include the telephoto camera, LiDAR scanner, ProRAW, higher maximum storage, a more sturdy frame and a few extras such as Night mode for Portrait shots. Some of these features can be useful in the right scenarios, but paying nearly Rs. 40,000 more for them doesn’t seem to make a whole lot of sense.If money is burning a hole in your pocket and you’re adamant on getting the best possible iPhone, I’d suggest also looking at the iPhone 12 Pro Max. Apple has used a larger primary camera sensor in this model, compared to the iPhone 12 Pro, and it also features sensor-shift stabilisation for the very first time in an iPhone, similar to what you get in premium mirrorless cameras. We just got our hands on this, and a full review is coming up soon.Are iPhone 12 mini, HomePod mini the Perfect Apple Devices for India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below. The iPhone 12 Pro is a bit taller than the iPhone 11 Pro, but is slimmer (7.4mm) and weighs about the same. The increase in size took a bit of getting used to, coming from the 11 Pro, but if you’re switching from the iPhone 11 or any older ‘Plus’ model, the transition should be easier.Coming to the bundled accessories, there isn’t much in the box. The iPhone 12 Pro ships in a slimmer box than before, and that’s because there’s just a USB Type-C to Lightning cable and some documentation in it. Apple stopped shipping the Lightning to 3.5mm headphone adapter with the iPhone XS, and now it’s removed the headset and power adapter too. While other companies have had a field day mocking Apple for this decision, some of them might just be heading in this direction too if rumours are to be believed.iPhone 12 Pro specs and performanceApple has been ahead of the curve for a long time now when it comes to the SoCs used in iPhones, and this time is no different. The iPhone 12 Pro uses the A14 Bionic SoC, which is also the first 5nm SoC in a smartphone. For 5G, Apple is using Qualcomm’s X55 modem similar to the one used with Qualcomm’s own Snapdragon 865 SoC. There’s no mmWave support with the Indian models, but the iPhone 12 Pro supports all popular sub-6GHz 5G bands.In terms of power, the A14 Bionic promises up to 50 percent better CPU and GPU performance compared to the previous generation, which is still very powerful. The biggest change is in Apple’s Neural Engine logic in the SoC, which is now 16 cores strong (up from eight cores previously) and promises up to 80 percent faster performance in machine learning tasks.The iPhone 12 Pro has 6GB of RAM, going by Geekbench 5’s diagnostics and other sources, which is 2GB more than the iPhone 12 and even the iPhone 11 Pro. Other features include Wi-Fi 6, Bluetooth 5, Ultra Wideband (UWB), support for multiple satellite navigation systems, and NFC. The iPhone 12 Pro offers Face ID for biometric authentication using Apple’s TrueDepth 3D camera system. It’s also is rated to function at depths of up to 6m for up to 30 minutes, compared to up to 4m for the iPhone 11 Pro even though it has the same IP68 rating. Finally, the Pro models this year also get a LiDAR scanner, which was first introduced with the iPad Pro (2020) earlier this year.iphone 12 pro first impressions case ip68 ssThe iPhone 12 Pro can be submerged up to 6m deep in water for up to 30 minutes Before we get to its performance, let’s take a quick pit stop and talk about the software. The iPhone 12 Pro runs iOS 14.1, which is also available free for many recent and even older iPhone models. Coming from the iPhone 11 Pro, the experience with the iPhone 12 Pro is more or less identical, other than some new static and live wallpapers. iOS 14 introduced new customisation options and there are some cool hidden features worth checking out too.Thanks to the LiDAR scanner, augmented reality apps work a bit better than they do on the iPhone 11 Pro. The more precise spatial information captured by the LiDAR scanner lets apps such as Apple’s own Measure app easily estimate the height of a person if you simply point the camera at them. Performing actual measurements is also more precise, although not always exact when compared to an actual measuring tape. Apple has also added a ‘People Detection’ feature in its Magnifier app, which uses the LiDAR scanner to help visually impaired people detect others around them via audible alerts. This feature is now available in iOS 14.2.As I mentioned earlier, I used the iPhone 12 Pro as my primary phone for about two weeks, and the experience was very good. I didn’t notice a world of a difference with day-to-day usage coming from an iPhone 11 Pro. Call quality was good on 4G networks, and if your ISP supports Wi-Fi calling, the 12 Pro will automatically switch to it. The flattened edges of the 12 Pro felt a bit sharp against my ears at first when on a call, but I got used to this.iphone 12 pro review gaming ssGames run great on the iPhone 12 Pro, but it also heats up quite a bit Images shot using the selfie camera in daylight aren’t too different from what you get from the iPhone 11 Pro. Skin tones look good, albeit mildly smoothened, and the camera picks up a decent amount of detail. Portrait mode works well. However, the iPhone 12 Pro leaves the 11 Pro behind when shooting selfies in low light. Thanks to Night mode, you can get very usable shots even in extremely dark situations.iPhone 12 Pro selfie camera samples Apple is going back to a flat frame like that of the iPhone 4 with its new iPhone 12 series – Advertisement –last_img read more

MINOA Bauhaus-inspired watch is incredibly gorgeous, minimalist, and precise » Gadget Flow

November 20, 2020

first_imgIf you’re looking for a minimalist timepiece that does everything you need it to, look no further than the MINOA Bauhaus-inspired watch. Its minimal design includes a precise Quartz Swiss RONDA 714 movement for long-lasting accuracy. This timepiece comes in two color variations. Choose between a black or white watch face and a black or brown strap. Durable and reliable, this Meisterstein timepiece has a polished 316L stainless steel case that gives it a beautiful finish. Pair that with the antireflective domed sapphire crystal glass, and this Bauhaus-inspired watch is gorgeous all around. With a timeless design, the MINOA has two hands, even numbers on the clock, and the date. Finally, thanks to the integrated LumiNova, the MINOA watch lets you see the time in the dark, too. – Advertisement –last_img read more

Importance of travel video marketing for the tourism industry post COVID19 | Focus

November 20, 2020

first_imgImportance of travel video marketing for the tourism industry post COVID19COVID has brought a lot of changes into people’s lives, and things such as travel and tourism, which were considered a necessary indulgence, have taken a strong hit. People are no longer motivated enough to travel to far-flung places because of the fear of the Coronavirus. Such a situation demands that the tourism industry adopt promotional practices that would keep the interest alive and bring tourism back on track to pre-COVD levels.Travel video marketing is one such option that offers a lot of scopes to travel operators to entice an audience. This write up seeks to look at how travel-video-marketing can play a vital role in accentuating the appeal towards travel and encourage people to become tourists even in the ‘new normal’ with all the necessary precautions. Let’s look at how video marketing is getting incorporated into the tourism industry one-by-one: – Advertisement – OlderBTN interview: Shahab Shayan, senior manager, international operations, Dubai Tourism – Advertisement – Participation in Online Communities:Tour operators are beginning to understand the importance of online communities and are notably becoming members with active participation. Such gestures allow a company to find a relevant audience online more quickly, and video messages disseminated among such audiences find more traction compared to simply posting a video on social media platforms. Targeting an audience in online communities with videos considerably improves the chances of finding relevant customers. Increased Use of Video:It is a known fact that video has overtaken all other forms of content formats in recent times. This has made tourism-related companies to adopt a strategy that prioritizes video above all else. Presently, it is being increasingly seen that putting out video-based content has more chances of getting consumed by the audience. This paved the way for enhanced utilization of video marketing as video allows companies to communicate effectively through storytelling and paves the way towards visually-driven decision making. Present Situation: The current situation brought about by the pandemic has compelled a lot of people to stay indoors, and some have even opted for remote work instead of attending office. People are stepping out only if the situation demands. This has increased the screen time among the general populace. Tourist companies have sensed the rising demand for video content and likewise have increased their video output to cater to the demand of the viewing audience. Until the situation subsides, tourist companies will continue with their video-based approach to remain relevant in the minds of the relevant audience and potential prospects.- Advertisement –center_img Ability to sell an Emotional Experience: Video marketing allows companies to engage an audience through visuals and sound. This makes the viewing experience more engaging, and at times, it is even able to elicit emotional responses from the audience. Such reactions are considered extremely good in terms of the possibility of turning the audience into motivated customers, who are likely to travel to places that they see on the video. In the present situation, when travel is extremely restricted, video as a medium is bound to play a crucial role in raising the level of awareness about prime tourist destinations and exotic locales.  Improved Traffic to Website:Business owners of tourist companies are always on the look-out for tactics to attract more traffic to their website. One of the ways of achieving this is by having videos on the website. Video content on websites can attract and retain an audience for a longer period of time on the website, also known as ‘dwell time.’ Increased dwell time is considered a factor by Google in deciding ranking on search. Better ranking can directly translate to better online visibility and consistent traffic to the website.  Overall Impact of Video:Research suggests that a 1-minute video is equivalent to 1.8 million written words. This can give you a fair idea of the kind of impact video can have on the viewing audience. A video can conclusively inform the audience about the brand and associated benefits in a crisp and concise manner that is seen as lacking in other content formats. Given the impact video has on the viewing audience, it is natural for video marketing to be adopted by tourism-related companies in a big way. Moreover, the pandemic situation has only accentuated the relevance of video in digital marketing initiatives.  ConclusionThe current pandemic situation is unprecedented, and no one had anticipated such a drastic change in lifestyle in such a short period of time. But, it has made tourism-related companies adapt to the emerging situation and develop resilience. Even with the considerable drop in travel, companies are keeping the interest alive through video marketing. With time and with an effective solution in place for the Coronavirus, tourism will again thrive and prosper. Till then, companies must utilize online video editing websites like InVideo to come with content that engages, informs, and entertains the audience to turn them into avid travelers. Relevant Messaging: More and more tour operators are disseminating messages that are more relevant to the present time, such as “dream now, visit later” or “we are in this together” This kind of messaging helps prime tourist destinations to remain on top of the mind of the viewer. The messages are also including glimpses into how local businesses and communities are coping with the difficult times. This makes the viewer empathize with the local people and improve the chances of content getting shared online. Use of 360-degree Videos:Companies are trying to incorporate the latest in video technology to get the attention of potential customers. There is evidence to support the fact that tourist companies are using technology such as 360-degree videos, giving the audience a comprehensive look at exotic destinations to generate increased interest. The videos are not only providing video shots but are also including the history and facts associated with a specific site or location, which gives the video an added punch in getting the message across. Click here to know more. The advent of Virtual Reality: Technology today is making it possible for viewers to embark on virtual tours of exotic locations through the use of virtual reality-based devices. It is a subset of video marketing, wherein the audience can indulge in an immersive experience of being in the actual location without being there. Such experiences only add to the curiosities and interests of the viewers. The use of such technology will help companies to enhance audience interest towards certain locations and tourist sites.  – Advertisement –last_img read more

Innovative info center and souvenir shop opened in the heart of Zagreb – Hello Zagreb

November 18, 2020

first_imgA new info center & gift shop – Hello Zagreb – officially opened the doors of its branch office in Zagreb on Wednesday.It is an innovative brand for both domestic and foreign tourists, and this is just a logical sequence of Darrer’s development, which has been producing printed tourist maps since 2014. The info center and gift shop are located in the busy Radićeva Street at number 14 as a reference and starting point for all tourists and visitors to Zagreb, of which there are more and more every day. Our center is also home to our unique design. We strive to make souvenirs as functional innovative memories of Zagreb. From our own symbols of the city to domestic production from natural materials, we express ourselves traditionally, but also creatively in the trend with the time ahead. ” Sven Darrer, the company’s director, points out and adds that for the third year in a row they are making city maps and part of the European family USE-IT maps (free maps for young travelers made by locals) created through the eyes of locals, distributed in more than 40 European cities.The philosophy of the innovative info center and souvenir shop is based on the aspiration to realize souvenirs as functional and innovative memories, and the promotion of young designers and fresh ideas waiting for their place under the sun. In front of us are new issues of city maps, authentic products and projects that we plan to encourage the local population to get to know their own city, but also to travel and experiences that we all strive for, Darrer points out and adds.We want to provide a unique experience to all generations who visit Zagreb. And that is why we approach visitors individually”Darrer concludes.Related news: PRINTED TICKETS ARE IN FASHION AGAINlast_img read more

Dubrovnik named the best congress destination in Central and Southeast Europe

November 18, 2020

first_imgIn the selection of the regional edition of “CONGRESS Magazine” between seventy-one cities in different categories of Central and Southeast Europe, Dubrovnik is in first place, as the best destination in the destination category that can accommodate about a thousand congress participants.Meetings Star is a regional award for outstanding achievements in congress tourism in Central and Southeast Europe, awarded by the international specialized magazine Kongres, in the field of marketing communication of destinations, congresses, events and congress service providers. The award recognizes individuals and businesses that stand out for their creativity and knowledge, but also for measurable achievements in the field of the congress industry. “Dubrovnik has once again proved that it is a successful world tourist destination by ranking at the very top of the best in the congress industry in Europe, and as the best in the region.. ” stand out from the Dubrovnik Tourist Board.The editorial board of Kongres magazine has again this year prepared an overview of the best congress destinations in the region, which were evaluated in the context of the KONGRES MEETOLOGUE project. Destinations were evaluated according to criteria – natural and cultural factors; safety, general and transport infrastructure; tourist infrastructure and congress infrastructure, ICCA index, quality of life, etc. According to the results of the secret ballot, Dubrovnik received an overall score of 4,27 (out of 5), and is at the top of the table ahead of Villach and Klagenfurt in Austria.As it is pointed out, Dubrovnik is deservedly at the top of the list due to its modern infrastructure and well-equipped congress infrastructure, among which are the congress halls in Dubrovnik Palace, Excelsior, Bellevue, Grand Villa Argentina, Importanne Resort, Dubrovnik President, Valamar Lacroma and Radisson Blue. and professional DMCs and creative agencies to support congress tourism.You can find the article at the following link: http://kongres-magazine.eu/2017/08/mtlg-2017-results-m-meeting-destinations/last_img read more

Cooking Croatia new excellent tourist gastro tour of Zagreb

November 18, 2020

first_imgLet’s repeat the first and most basic lesson from tourism.The motive of the trip is not accommodation, but diverse, high quality and primarily authentic content of the tourist destination. And authenticity is a major component of tourism because people travel to discover new ways and cultures of living.But, unfortunately, in this global “village” where due to uncontrolled consumerism and corporatism, tradition, authenticity and culture of living are lost because more and more all destinations become the same, there is increasing pressure and imperative to stay what we are, ie to preserve our authentic way and culture of living. They will soon not know the difference whether we are in Spain or Croatia, everything becomes the same, according to the same pattern, and the most important thing – authenticity is lost. It is a trap of tourism and if we are not careful and do not look at tourism strategically and sustainably, all places will look the same.Otherwise, our incredible diversity and authenticity is our greatest value and tourist advantage by which we are unique in the World. We do not understand each other how different we are, both in speech and in the way and culture of living. Exactly what we are – Croats and that must be our main tourist product. Figuratively, we are constantly selling French wines to the French, insane and ridiculous.On this trail, a new great tourist story was created, and it is a new tourist gastro tour in the city of Zagreb – Cooking Croatia.It is a gastronomic tour that includes sightseeing and shopping at the main city market – Dolac. We visit the fish market, butchers with local products, stalls with fruit and vegetables, all with a lover of good local food – Željka Stošić, owner of the famous club Papica. “The program was designed, not only as a culinary tour, but the focus was on Zagreb, the ambience of Dolac and conversations with sellers, a walk and coffee in the Zagreb rush hour, Zagreb customs and of course shopping, preparation and tasting of local dishes.”Points out Stošić and adds that the tours are for small groups and last in a relaxed atmosphere and without stress around 7 o’clock.Experiencing Zagreb with all your senses, ie as a local, is the best experience we can sell and experience, it is an imperative in tourism. Take a walk through Dolce, Zagreb’s most famous market, buy local groceries and, like a local, enjoy coffee in the city center. After that, we go to visit the antiques fair in Britanac and then to cook an autochthonous Zagreb lunch according to the recipes of our grandmothers. That’s it – great rounded tourist content and most importantly authentic content. “The idea developed for about two years and I started implementing it with my son a month ago. Tourists are delighted, but not only foreigners, but also locals who visit Zagreb and be part of our story. It is interesting how it is inconceivable for tourists that they can try and buy home-made plums or tomatoes at the market, and that is what is normal for us, and yet terribly interesting for them. We offer various workshop packages, and the idea is to expand to other counties in the long run as a franchise.”Points out Željka Stošić and adds that she already has an interest from Poreč and Zadar for workshops and tours such as the one in Zagreb.Best of all, this project is not the work of a large agency, but a mother and son, Željka and Anton, and is not the goal of quantity but of quality and focus on an authentic experience. Precisely such projects are best branded in Zagreb and should be recognized by the tourist board and the CNTB because not everything is in big projects. Rather, these little authentic projects that tell our authentic story make up the soul and rhythms of the city. Hundreds of small projects, such as Cooking Croatia, that tell the story of our tradition, culture, way of life must be our main tourist base, and large projects are just a supplement to the whole tourist mosaic.These are the real heroes and ambassadors of our tourism.Related news: THE COMBINATION OF PUBLIC AND PRIVATE IS THE BEST THING THAT COULD HAPPEN TO ZAGREB<br /> <a href=”https://bs.serving-sys.com/Serving/adServer.bs?cn=brd&pli=1074171063&Page=&Pos=-1477388646″ target=”_blank”><br /> <img src=”https://bs.serving-sys.com/Serving/adServer.bs?c=8&cn=display&pli=1074171063&Page=&Pos=-1477388646″ border=0 width=1280 height=200></a><br />last_img read more

The Tourist Board of Central Istria has announced a public call for co-financing of events in 2018

November 18, 2020

first_imgThe Tourist Board of Central Istria, which also presented its own new visual identity and slogan, announced a public call for nominating events for the award of grants from the program “Grants for events” in 2018.The grants are intended for events that raise the quality of the tourist offer of central Istria, contribute to the growth of the number of guests and increase consumption, especially in the pre- and post-season period, and promote central Istria as an interesting tourist destination.Support funds will be approved for the organization and implementation of: 1. cultural and entertainment events, 2. sports events, 3. environmental events, 4. other events. When selecting events, TZSI points out that the importance of tourism in central Istria and its promotion will be important, especially: the importance of the event to contribute to the enrichment of the tourist offer and extend the tourist season in central Istria, funds, promotion of the event, media coverage of the event, economic and other effects of the event.Otherwise, until 31 December 2017 in the area of ​​TZSI, which includes the area of ​​nine local governments (City of Pazin and the municipalities of Lupoglav, Cerovlje, Gračišće, Karojba, Pićan, Sveti Lovreč, Sveti Petar u Šumi and Tinjan), or one fifth of the Istrian County and is the only tourist board in the area in Istria, there were slightly more than 34.109 tourists and 266.124 overnight stays, which is an increase of 22% in arrivals and 23% in overnight stays compared to the previous year.The deadline for submitting a candidacy to the tourist board is 05. February 2018. years, and you can see all the conditions hereRelated news:NEW VISUAL IDENTITY OF CENTRAL ISTRIA TOURIST BOARD PRESENTEDCENTRAL ISTRIA TOURIST BOARDS MAKE JOINT BICYCLE MAPSlast_img read more

Booking.com awarded the 2017 Guest Review Awards

November 18, 2020

first_imgBooking.com, a global leader in connecting travelers to the widest selection of amazing accommodations, rewards its partners, property owners who continuously provide guests with a great user experience and awards them the 2017 Guest Review Award.To win the prize, the facilities must have an average rating of 8,0 or more based on at least 5 reviews, and the review of the facility may only be written by Booking.com users who have stayed in the facility. After checking out of the facility, they receive a form to rate their user experience in six categories: cleanliness, comfort, location, facilities, staff and value for money. And since the Guest Review Award 2017 is based on an impressive 140 million reviews and the evaluation of the guests themselves, it is certainly a relevant recognition and great success of all hosts.”More than 140 million reviews available on Booking.com are authentic experiences of real guests. They not only help travelers find the ideal accommodation, but also provide accommodation owners with up-to-date and fresh feedback that can positively impact their business.Says Peter Verhoeven, Global Director of Partner Services at Booking.com, adding that the awards are intended to congratulate, thank and honor all the service heroes who work hard every day to provide all passengers with a great user experience and precious memories. from the tripCroatia is among the TOP 10 countries with the most awardsOld Town Rooms Deluxe Suite, ZadarThis year, the award goes to 549 accommodation facilities in 937 countries and territories, including several new countries this year: Cuba, Equatorial Guinea and Liberia. The countries with the highest awards are Italy (218), France (81), the United States (603), Spain (33), Germany (500), Croatia (24), United Kingdom (21), Poland (655), Russia (18) and Greece (391).For the first time, apartments take first place in front of the hotel as the most awarded type of accommodation and account for 30% of all awarded facilities in 2017. In fact, four of the five most awarded types of accommodation do not include a traditional hotel: apartmani (165), Hotels (876), private accommodation (63 697), bed and breakfasts (55) i cottages (29 634)This continued user interest in unique stays and experiences is also visible in a recent survey conducted by Booking.com on a sample of 19.000 travelers from 26 countries, in which one in three (33%) travelers said they would prefer to stay in private accommodation in 2018 than in a hotel. Also, one in five (21%) travelers say they would consider adding their own home to their accommodation booking page in the coming year. With 40% of travelers in 2018 wanting to stay in a type of accommodation they have not been to before, the demand and interest in a diverse selection of accommodation remains strong.Split, Zadar, Dubrovnik and Zagreb are in the top 20 most awarded cities in the worldPolai Panorama Apartments, PulaIn Croatia 24 395 objects of all types received the award with a total average review rating of 9,0. Also, 243 facilities achieved a perfect rating of 10, which shows their commitment to the goal of making their stay unforgettable. In the top 20 most awarded cities, Croatia found itself with as many as four – Split, which is in second place just after Rome, Zadar and Dubrovnik, which are in 9th and 10th place, and Zagreb, which is in 19th place. According to the number of awards received, Croatia climbed from 9th (2016) to 6th place this year.last_img read more

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