InterContinental hotels wants unhappy Hilton guests

first_imgSource = e-Travel Blackboard: W.X <a href=”” target=”_blank”><img src=”;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a5c63036″ border=”0″ alt=””></a> InterContinental Hotels has taken a swipe at Hilton Hotels launching a brand new competition for disgruntled loyalty club members who recently had their points devalued.Early this year Hilton increased the level at which many of their members could redeem their points, effectively devaluating their HHonors points by about 20%, and now IHG has announced that it will award the HHonors member who has lost the most points two million of their loyalty points.Additionally the new “Luckiest Losers” competition sees any HHonors member who submits an entry automatically receive 1,000 of IHG’s Priority Club Points, while the top 20,000 entrants will gain back up to 20% of their current HHonors Balance in Priority Club points.“If you want your loyal customers to stick with you during tough times, it’s vital to show you appreciate them and give them more value, not less,” said Tom Seddon, IHG Chief Marketing Officer.“Some of our customers, particularly ones we’re talking to on social networking sites, asked us if there was anything we could do to help – so we’re offering to replace their lost Hilton HHonors points with Priority Club points.”IHG says the top prize is enough for about 80 free hotel nights at its properties around the world.InterContinental Hotels Group will run the promotion until the 28th of February.last_img

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