In addition to consolidating its position as an indispensable tourists destination, Turkey, in the recent years has created a niche in health tourism. It has primarily become a center of hair implantation by welcoming people from more than 70 countries who demanded hair implant services.Highlighting that Turkey has emerged as a pioneer and the “reference country” in hair transplantation across the world, Özlem Safiye Kurt, Council Member of Turkish Medical Tourism Development, announced that last there had been 31% increase in health tourism where more than 1 million arrivals amounted to health tourism leading to foreign exchange inflow of more than USD 10 billion.“Turkey is one of the leading countries in the world in the field of hair transplantation. Our doctors dealing with health tourism have serious hand skills attracting attention from around the world. Our achievements in this area are spreading throughout the world with every passing day. We aim to increase this figure to a much higher point by 2023. “Pointing out that Turkey has come under the spotlight in this area on a global scale. Kurt noted that demand from Middle Eastern countries like Saudi Arabia, Kuwait, Qatar are high and from equally responsive from European countries like Germany, the U.K., the Netherlands, Italy, Spain and France.According to Kurt, hair transplantation operations worldwide are expensive hence paying half the price in Turkey, along with its geographical proximity and hospitality people prefer Turkey which overall makes a positive contribution in the development of tourism potential in Turkey.