Building a Virality GamePlan

first_imgAs for how we decide to join a new social media platform, we do like to be cognizant of different platforms. When I started here, it was my effort that got us on Instagram and Tumblr. All that said, I don’t think, in general—and now with social media being a little more firmly established as part of our distribution strategy—it would make much sense for us satirically or otherwise to be on the leading edge of a brand new social media platform. Our content works best when we are satirizing the output of other organizations, so it’s hard to poke fun or satirize when you’re the first to arrive on the scene.Folio: What works for the brand in terms of fostering virality? How do you facilitate that process and is there a set system?David: Our system isn’t quite so clearly defined. I think we’re blessed in having extremely high-quality content. People love our stories. They tend to use them as an expression of their own opinions, more so than other outlets. I feel when people share an Onion article they’re using it instead of their own voice to voice their opinion on a matter. So, I think that’s why our content is so intrinsically engaging and worthy of sharing.In terms of a system for virality, I would say that one of the only real levers that I have to pull is the same [one] that a lot of outlets are using right now and that’s ‘the tease.’ I don’t know how other people refer to it generally across the industry, but it’s something that we use, like a detail unanswered. Whether or not it’s directly a question that one poses that doesn’t reveal all the information of what the viewer is about to see—that is something that I can do to goose the performance of a particular piece of content. But, in terms of it actually going viral and really taking off, I wouldn’t say that we have a system so much [as] creating good content.Folio: For 2014, what is the most crucial media trend to keep an eye on?David: Well, within the past two years, The Onion has increasingly become more timely. We have not moved away from our classic area [of] content, but we have increasingly become more timely and looked to comment on the day-to-day news. That has caught us up a little bit, but we’re going to just continue in that direction. Not only parodying old media organizations, but parodying the BuzzFeeds and Upworthys of the world and dip our toes into a little bit more of that new media.We’re keeping our eyes on new media, new social media distribution, moving away from parodying old print products and moving increasingly towards new media and real-time reaction.If your brand’s looking to put media innovation to work, register now for FOLIO:’s MediaMashup Conference on April 3 in New York City. View the agenda at www.mediamashupshow.com. As social moves into phase two, media companies, especially pure-play digital content producers that made their names in the social sphere are now targeting strategies to grow reach while staying relevant and (ideally) going viral. Here, The Onion‘s Web producer Jordan David, who is also a noted speaker at Folio: and min‘s MediaMashup event on April 3 in New York City, breaks down the brand’s social distribution game-plan, why virality cannot be manufactured and his 2014 trend to watch.Folio: How has The Onion settled on the right mix of social media for your brand? Mainly, how do you decide which platforms are best for you to distribute content on?David: The Onion is blessed in that we were very early on Twitter and Facebook, particularly Twitter. Those being our most powerful platforms, that’s where we look to distribute on first. More on this topic 3 Questions with BuzzFeed’s Social Publisher David Spiegel What it Takes to Launch a Fake News Site Unified Scores $10 Million from Conde Nast Parent Advance Publications Folio: and min’s MediaMashup Conference Returns April 3 in NYC The New Influences on Content Startup StoriesJust In Editor & Publisher Magazine Sold to Digital Media Consultant TIME Names New Sales, Marketing Leads | People on the Move This Just In: Magazines Are Not TV Networks Shanker Out, Litterick In as CEO of EnsembleIQ PE Firm Acquires Majority Stake in Industry Dive Four More Execs Depart SourceMedia in Latest RestructuringPowered bylast_img read more

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OBITUARY Mario J Miani 94

OBITUARY Mario J Miani 94

first_imgNORTH READING, MA — Mario J. Miani, 94, of North Reading, formerly of Ansonia, CT, passed on Monday, May 6, 2019 at Windsor Place of Wilmington.Born in Derby, CT on August 9, 1924, son of the late Giuseppe and Giovina (DiGiovanni) Miani. He was a graduate of Derby High School, he attended 4 years at Bridgeport Engineering and 8 years of night school at Boston University.Mario was a Conceptual Design Engineer, he worked on Missile Re-entry Systems, space satellites, under sea technology and lasers. He worked for AVCO Systems Division in Wilmington for 16 years, AVCO Everett Research Division in Everett for 14 years and Science Research Lab for 5 years.Mario loved working on cars, especially Fiats and Chryslers, DIY projects and bowling. He loved the Patriots and most of all spending time with his family.He has been a resident of North Reading for over 61 years. He was a member of St. Theresa’s Church and the Knights of Columbus.Family members include his loving wife of over 66 years, Eleanor G. (Derry) Miani; He was a proud and loving father of three, Cathy Lynn Mizzell and her husband George of Birmingham, AL, Barbara A. Bochart and her husband Thomas of Tewksbury and Thomas J. Miani Sr. and his wife Joan of Methuen; he was the brother of the late Peter and Dino Miani and Hilda Testone; grandfather of 5 grandchildren, Elizabeth “Betsy” Colon, Andrew Bochart, Thomas Miani, Jr., Gina Miani, Robert Mizzell; one great grandchild, Tayla-Rae Colon; and his very close dear friend, Milan Tekula and his wife Dorothy of Saugus and many nieces and nephews.Visitation will be held at the Croswell Funeral Home, 19 Bow Street, North Reading on Friday, May 10 from 9 to 10:30 AM, followed by an 11 AM Funeral Mass at St. Theresa’s Church, 63 Winter Street (Rt. 62), North Reading. Interment will be in Riverside Cemetery in North Reading. Memorial donations may be made in his memory the American Cancer Society, 30 Speen Street, Framingham, MA 01701 or Hospice Services of Massachusetts, 391 Broadway Street, Everett, MA 02149.Mario J. Miani(NOTE: The above obituary is from Crosswell Funeral Home.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedOBITUARY: Anthony Charles Mack, 78In “Obituaries”OBITUARY: Judith Elaine Sias Guertin, 76In “Obituaries”OBITUARY: Carl J.A. Anderson, Jr., 89In “Obituaries”last_img read more

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SIT asks suspended Congress MLA Roshan Baig to appear before it in

first_img“He craftily dropped my name to divert attention from himself since he knew that playing dead would buy him time to plan out further mischief, the helpless victims will have no choice but to look for somebody to point fingers at,” read one of his earlier tweets.The SIT sleuths have arrested high profile officers including Bengaluru Urban Deputy Commissioner BM Vijayashankar and North division ACP for revenue, LC Nagaraj for taking bribes from the IMA chief Khan and issuing a no-objection certificate (NOC). Former minister BZ Zameer Ahmed Khan was also summoned by the Enforcement Directorate (ED) over his dealings with the IMA. Shivajinagar MLA R Roshan BaigTwitterHours after Roshan Baig resigned from the Congress, the Special Investigation Team (SIT) probing the IMA case summoned him over his alleged involvement in the multi-crore scam.The SIT has directed Baig to appear before it at 11 am on Thursday, July 11. Although the investigation has been going on for past one month, Baig was never questioned over his alleged involvement with the firm.Baig who was suspended from the Congress for his anti-party activities will join the Bharatiya Janata Party (BJP), according to reports.In an audio clip, Mansoor Khan said that Baig took Rs 400 crore from him and failed to return the money, as he did not get a party ticket. Khan also said that he and his family were threatened by the lawmaker following which he had to flee from the country.However, Baig had refuted Khan’s claims saying that it was frivolous and baseless and only aims to destroy his political image. He had also requested for a CBI investigation over the matter.last_img read more

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Filmmakers are lazy to cast me in different roles

Filmmakers are lazy to cast me in different roles

first_imgNational Award-winning Bollywood actor Tabu, known for portraying intense characters, says filmmakers have become too lazy to cast her in different roles.The actor has delivered some critically acclaimed performances in films like Maachis, Astitva, Chandni Bar, Maqbool and Haider among others. She has also acted in comic films like Saajan Chale Sasural, Chachi 420,  Hera Pheri, Biwi No 1 and others.Tabu said filmmakers find it easy to cast her for an intense role as they think it works for them. They lacks ‘vision’ to offer her different kind roles. Also Read – A fresh blend of fame“I think people do whatever is convenient to them because it suits them to cast me in serious and intense roles as it works. So, they take the easy way out in giving those roles,” Tabu told a media person. “They don’t have the vision to present me in a different role. I think they have become lazy in presenting me in a different manner,” she said.The Cheeni Kum actor, however, said she doesn’t like to be known as someone doing just “serious cinema”. But at the same time she is happy with the way her career has shaped up so far. The 43-year-old actor feels that 40s is an exciting time as a lot of things are happening for her. Also Read – Martin Freeman confirms ‘Black Panther’ returnOn being quizzed which is the ‘best phase’ of her career, the 40s or the initial years, Tabu said, “It is a busy time, a lot more is happening now. I think this is a good phase. I have gone through so many experiences and a range of work in 40s is a good place to be in.Tabu will be seen next in Nishikant Kamat’s Drishiyam alongside lead actors Ajay Devgn, Shriya Saran and Rajat Kapoor. The film, slated to release on July 31, is a murder mystery set in Goa and is a remake of a successful Malayalam film of the same name.last_img read more

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Why Warren Buffett Is Investing in Wearable Tech

first_img Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now Warren Buffett is the third-richest man in the world, in large part due to his frugality and history of savvy investments.The philanthropist is also known for his caution when it comes to investing in technology. Case in point, he first bought stocks in IBM in 2011, though the company has been around since 1911. Buffett invested in Apple just last year.Now, Buffett is putting his weight behind the wearable tech industry, but not because it’s a hot and trendy new area.Related: Warren Buffett: 5 Things You Can Learn From the Man Who Invested $1 Billion in AppleThe Richline Group, a jewelry manufacturer owned by Berkshire Hathaway, is rolling out a customizable line of smart jewelry called Ela (Elegant Lifestyle Accessories). Ela pieces alert wearers when they are receiving a call or text from selected contacts.He explained his reasoning behind the move to CNBC. “Jewelry is a centuries-old business that isn’t going anywhere, so it’s a safe bet,” Buffett said. “With the addition of technology, we’re simply updating something everyone knows and loves to better fit our modern age.”It seems that if you want your tech to catch Buffett’s eye, look toward innovating in an industry that’s been around for 100-odd years. Enroll Now for Free This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience.center_img 2 min read February 10, 2017last_img read more

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Watch Boston Dynamics Atlas Robot Do Parkour

first_img 2 min read After nailing a backflip last fall, Boston Dynamics’ humanoid robot Atlas has been learning some new tricks of the parkour variety.The Softbank-owned robotics company just posted a short YouTube video showing off Atlas’ newest feats. In the 30-second video, the robot hops over a large log before gracefully scaling three 15-inch offset platforms with ease.Check out the robot’s fast footing for yourself in the video below. Take note how it’s able to land on one foot, then transfer to the other.”The control software uses the whole body including legs, arms and torso, to marshal the energy and strength for jumping over the log and leaping up the steps without breaking its pace,” Boston Dynamics wrote in the video’s description. The robot uses computer vision technology to “locate itself with respect to visible markers on the approach to hit the terrain accurately.”Boston Dynamics calls Atlas “the world’s most dynamic humanoid.” The robot stands at 4 foot 9 inches, weighs 165 pounds, has 28 joints and can carry a payload up to 24 pounds. Outfitted with a myriad of stereo vision, range sensing and other sensors, Atlas can travel on rough terrain, keep its balance when shoved and get up if it falls. The robot is also capable of dong 180-degree jumps and landing a backflip with the take-off and landing platforms at different heights.Its athleticism is impressive, no doubt, and a bit unnerving.”Boston Dynamics are basically creating the robots that will one day eradicate human kind,” one commenter wrote.Another commenter summed up what most of us are probably thinking right now: “We’re all f**ked.” Growing a business sometimes requires thinking outside the box. October 12, 2018 Register Now » This story originally appeared on PCMag Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Globallast_img read more

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